I’m in the midst of starting CoThinking, a company providing web development and B2B digital marketing services—and doing so now is different than how it was a few years ago.

Market trends observed:

  • Market is oversaturated with job seekers
  • AI has improved productivity
  • This has compelled job seekers to start their own practice
  • Companies are focusing on in-house resources

However, there is one important aspect within the industry that’s actually declining, and that’s trust in the quality and reliability of services.

  • AI is flooding the market with mediocre output, which is heavily scrutinised
  • Employee attrition is still high, and it still takes a lot of resources to onboard new employees

Trust is something that a saturated supply market and AI cannot compensate for. As such, I’ll be more transparent and showcase my work processes to help build trust within my brand. I believe this will be the only way service providers can remain competitive moving forward.

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