CoThinking — by Jotham

I’m in the midst of starting CoThinking, a company providing web development and B2B digital marketing services—and doing so now is different than how it was a few years ago.

Market trends observed:

• Market is oversaturated with job seekers
• AI has improved productivity
• This has compelled job seekers to start their own practice
• Companies are focusing on in-house resources

However, there is one important aspect within the industry that’s actually declining, and that’s trust in the quality and reliability of services.

• AI is flooding the market with mediocre output, which is heavily scrutinised
• Employee attrition is still high, and it still takes a lot of resources to onboard new employees

Trust is something that a saturated supply market and AI cannot compensate for. As such, I’ll be more transparent and showcase my work processes to help build trust within my brand. I believe this will be the only way service providers can remain competitive moving forward.

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I have a client in university with more than 70 hours of screen time over the past week alone. The crazy part: he’s not depressed—just bored and is looking to get a job to be more productive. We’ve contemplated four options:

1. Freelance (Services)
2. Side Hustle (Product)
3. Part-time Job
4. Content Creator

I reccomend every college student to give any of the above a shot.

Became a better person in 2024, but plenty of room to grow. However, the journey to get there involves ridding the desire to be so.

Ideally, to grow is not a longing, but a series of actions to be performed — which affects how I think, which affects how I feel, all contributing to the sense of self. Desire plays no role in this equation— just decisions to be made, and the ability to follow through.

My 2025’s theme is the year of settling down. Systems that helps with decision making and follow through will be key to the year’s success.